Latched Mama, founded in 2014 by Melissa Wirt, plans to launch a new line of plus-sized, breastfeeding-friendly clothes for new moms in May.

Melissa Wirt is the CEO and founder of Latched Mama, a breastfeeding-apparel company whose parent-friendly policies are setting a new standard for flexible work.

Melissa Wirt is the mother of five and owner of nursing apparel company Latched Mama. She created new policies and adjusted older ones to help her employees who are parents during the pandemic ...

That idea evolved into Chesterfield County-based Latched Mama, an e-commerce business that sells nursing tops and dresses.

Lamenting how a “hyper-individualist mindset” leaves parents overworked and overwhelmed, Wirt, founder of breastfeeding apparel company Latched Mama and a mother of six, debuts with an ...