Members of the program, called "Waymo Premier," will have to pony up $29.99 per month.

The popular cruise line is officially retiring its classic VIFP program. Now, gaining milestones is faster, but you could ...

Consumer loyalty is not disappearing. More than half of adults still participate in loyalty programs. The question is will ...

Celebrity Cruises upgraded its Captain’s Club loyalty program with five new milestone levels to reward frequent cruisers.

Carnival Cruise Line's new Carnival Rewards loyalty program offers a two-track system for earning rewards. Here's everything ...

The first-of-its-kind loyalty ecosystem gives Cloudbeds Collection properties new ways to grow direct bookings, deepen guest ...

Enrollment is a behavior,” AnswerLab CEO Megan Malli said. “Loyalty is a relationship. Most brands are measuring one and ...

Changes at the 'Big Three' airlines are bad news for points collectors... but with the right strategy there are still ways ...

The company’s model starts simply: renters receive cashback when they sign a lease, pay rent on time, or renew. But the ...

Here's a look at 15 popular retailer rewards programs that you may want to consider joining, with details on the benefits and ...

The chicken chain is trying to stand out from the pack by offering members WWE suites, NBA seats and exclusive merch drops.

Think Twice Before Joining These 20 Loyalty Programs Companies love loyalty programs. After all, they’re a great way to ...