Despite global trade tensions, a new study finds "Made in USA" remains strong and is associated with high quality. Consumers worldwide, except in China, prefer American-made goods over Chinese. And ...

As tariffs reshape supply chains, more Americans may be checking packaging for the "Made in USA" label, either to sidestep import taxes or to support domestic businesses. But intricate trade rules and ...

When it comes to products consumers use, how much is made in the United States? The answer can be complicated. Read on for what consumers should know. Plus, hear from local producers who are making ...

Forbes contributors publish independent expert analyses and insights. author of Chained to the Desk in a Hybrid World: A Guide to Balance. Traditionally, many American consumers have been dedicated to ...

With tariffs reshaping the trade landscape and patriotic holidays on the horizon, companies are looking for ways to showcase their US origin, presence, and footprint. But while “Made in USA” claims ...

There is very little peer-reviewed research on consumer perceptions of “Made in USA” claims. Such research can help inform better public policy and advertising regulation that align with consumer ...

Surveys show Americans love American-made products. Problem is, that “Made in USA” tag might not always be accurate. The Federal Trade Commission has been cracking down on false or unsubstantiated ...