Opinions expressed by Entrepreneur contributors are their own. A business needs to have a strong online presence these days if its leaders want to be competitive — there is no way around that rule.

Marketing strategy is essentially your plan of attack to achieve your company's marketing goals. Your objectives, strategies and specific tactics are normally planned in your company's marketing plan, ...

Let us start with the basic marketing 101 principles everyone forgets when it comes to actually implementing a strategy. First off, define your target market and audience – this is vital as it creates ...

In affiliate marketing, you promote another merchant’s or company’s products and they pay you a commission if someone purchases through your affiliate link. And do you know, why is affiliate marketing ...

Entering the world of digital marketing is rewarding. Boosting your company's viability online is one of the greatest steps you can take to grow. By increasing your search ranking and building an ...

HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.