Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI.

Email can become your most important marketing channel, and the core to your entire messaging strategy, if you build your program the right way.

As a small-business owner, deciding where to spend your marketing budget can be a tough choice. With the highest ROI- $36 for ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

At its core, identity marketing is not about your brand—it’s about your consumer. It’s about understanding how your audience sees themselves and aligning your brand with their identity and aspirations ...

StackAdapt sees an opportunity to activate data and drive cross-channel impact. The post StackAdapt unveils a martech suite ...

Senior marketers are finding success by using AI and data to connect, measure and optimize the entire marketing ecosystem.

Excited to receive a large stack of mail but unhappy it’s mostly unwanted catalogs and solicitations? You can reduce the amount of marketing mail you receive by contacting the sender directly and ...

Overview: AI helps automate repetitive marketing tasks, such as email campaigns and data analysis.Machine learning enhances ...

PITTSBURGH, October 13, 2025--eServices Payment Technology has joined forces with the experts at Public Safety Marketing to deliver cutting-edge solutions tailored specifically for Fire, EMS and Air ...