A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company.

The launch of the Annual Marketing Planning Tool reflects Trellist's continued investment in practical solutions that make planning more effective, measurable, and adaptable. Together with its ...

If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give you the ...

Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision. Aligning your team around the data points that drive the ...

Opinions expressed by Entrepreneur contributors are their own. We’ve all heard the interview question, “Where do you see yourself in five years?” Marketers routinely take that question and apply it to ...

Whether you’re showcasing a new listing, promoting your services, or sharing details of an open house, real estate marketing calendar templates can make your life much easier. These tools help you ...