Barbie became a $1 billion-a-year brand and one of the most iconic toys in history. Now Mattel's crown jewel is facing ...

Add Yahoo as a preferred source to see more of our stories on Google. We’re not saying Margot Robbie absolutely must show up to the Oscars in that exact same Movie Star Barbie outfit. We’re just ...

Mattel Creations REVEALED 2026 was a bigger, bolder celebration of Mattel than ever before. Not only did it bring a live-audience into the fun for the first time, but its unveiled product line ...

Preorders for the dolls, which go on sale Jan. 26, have already sold out. By Mia Galuppo Senior Entertainment Reporter If you purchase an independently reviewed product or service through a link on ...

Mattel announced the release of a Barbie Dream Team, a new line of eight dolls celebrating female icons including Serena ...

Mattel's Chief People Office Karen Ancira said having on-site daycare in "life changing" as a working parent.

Mattel has created a collectible Barbie in honor of the doll's 65th birthday. It will be wearing a designer gown inspired by the black-and-white bathing suit the first Barbie dolls wore in their 1959 ...

The tennis legend and entrepreneur is included in the new “Barbie’s Dream Team” campaign.

Mattel is putting Ken front and center in 2025 with the new Barbie Signature "Kenbassadors" line—a bold and playful celebration of Ken's ever-evolving identity. The Kenbassadors represent a new ...

NEW YORK — Mattel Inc. is introducing an autistic Barbie on Monday as the newest member of its line intended to celebrate diversity, joining a collection that already includes Barbies with Down ...

Greta Gerwig’s Barbie movie turned the iconic toy into a record-setting box office hit. Now the movie has inspired a new collection of the iconic toys. In the best spirit of Barbieland, Mattel is ...

Barbie became a $1 billion-a-year brand and one of the most iconic toys in history. Now Mattel’s crown jewel is facing ...