The HTML meta element communicates metadata. Metadata is machine readable information that a crawler like Googlebot can read. There are many kinds of meta elements like the meta description element ...

Meta tags are levers of control – not just code. Use them to boost visibility, drive clicks, and shape how AI sees your content. Remember when meta keywords were all the rage? Fast forward to 2025, ...

It has been a while since I covered the keyword meta tag and for some reason the topic has come up recently, so I decided to cover it again. In short, Google Search still does not use the keyword meta ...

Google’s Martin Splitt answered a question about how Googlebot responds to a pre-render meta tag that has the value of 404 page not found. It’s a good question because this is the kind of meta tag, a ...

Using robots.txt for managing data usage in LLMs is the wrong approach in this new age of generative AI products. Here's why. While Google is opening up the discussion on giving credit and adhering to ...