The sartorial trick is a red carpet marketing gimmick — putting celebrities in costumes, not fashion.

When it came to promoting their films, these stars understood the assignment with a parade of on-theme looks Lauren Lieberman is the Managing Photo Director, Digital. She has been with the PEOPLE ...

For Cynthia Erivo, the days of typical press tours are over. Wicked has changed the way she views promotional dressing for good. Now, her approach is full method mode or bust. On February 17, Erivo ...

On December 11, Ariana Grande stunned in a flowy all-white dress, ditching her go-to method dressing for a private screening of “Wicked.” However, she continued radiating Glinda the Good Witch’s ...

Cynthia Erivo’s aggressively feathered Balenciaga at the “Wicked: For Good” New York premiere. Alexander Skarsgård’s Ludovic de Saint Sernin halter top and snug leather pants at the London premiere of ...

The Golden Globe-nominated actress is a big fan of method dressing: "Increasingly, the press around films has become as entertaining in many cases as the film itself, so why not embrace the theater of ...

The star's look is a nod to her role in the movie musical 'Kiss of the Spider Woman' Catherine Santino is a Style Writer-Reporter at PEOPLE. She began as a contributor for PEOPLE in 2022 and joined ...

Last February, Zendaya stepped onto the red carpet of the “Dune: Part Two” premiere as a metal-constructed cyborg. While robots are banned in the Frank Herbert-created “Dune” universe, the futuristic ...

(CNN) — While some might be growing weary of celebrity method dressing — the styling phenomenon that sees actors match their red carpet garb to their latest movie role — character-based fashion shows ...

Timothée Chalamet at the premiere of ‘A Complete Unknown.’ (Dominik Bindl/WireImage) Dressing as a version of their characters on the red carpet has become almost de rigueur for blockbuster stars—some ...

Method dressing riffs on method acting, the performance style associated with figures like Lee Strasberg. Instead of staying in character emotionally, celebrities stay in character ...