Two Wisconsin-native forces — J.J. Watt and Miller Lite — are teaming for a new ad campaign aimed at expanding the beer's sales among football fans. Watt — the Pewaukee native, former University of ...

As high-profile as his appearances were in places like calling Brewers games, on The Tonight Show With Johnny Carson, the movie "Major League" and TV show Mr. Belvedere, few things became omnipresent ...

The Big Game’s spectacle has become so large that it’s now the main character in the ads too—meaning more interactive and mashup ads are on the rise. The Super Bowl has become such a cultural ...

CINCINNATI AGAINST THE REDS. PEWAUKEE NATIVES, THE WATT BROTHERS, WILL APPEAR ON A NEW WHEATIES CEREAL BOX. HERE’S OUR FIRST LOOK AT THE BOX. THE NEW BOX WILL FEATURE JJ AND TJ WATT ON THE FRONT. IT’S ...

The free-spirited light beer brand became Gallo's first beer investment. Bob Uecker, who parlayed an undistinguished baseball career into an unforgettable run as broadcaster, actor and commercial ...

Miller Lite is tapping into a whole keg of nostalgia in a new campaign reintroducing an early brand message, while fully leaning into the throwback by channeling a bygone era. When Miller introduced ...

Italians are telling the Godfather of beers to fuhgeddabout ads poking fun at the mafia -- or else. In one ad, a character from "The Sopranos" enters a liquor store and asks the owner if he needs ...

1972: Miller Brewing Co. purchases Meister Brau Lite, a low-calorie beer, from Chicago-based Meister Brau. 1973: Miller tweaks the recipe and rebrands it Lite Beer by Miller, then Miller Lite, and ...

Bob Uecker, who died Thursday at 90, was a mediocre Major League Baseball player and exceptional Milwaukee Brewers radio announcer who made an improbable transition to entertainment. Showcasing a bone ...