1972: Miller Brewing Co. purchases Meister Brau Lite, a low-calorie beer, from Chicago-based Meister Brau. 1973: Miller tweaks the recipe and rebrands it Lite Beer by Miller, then Miller Lite, and ...

have been friends for years, and Casey has always liked Maggie. Maggie thought Casey was cute, but he needed to be more aggressive. The pair kissed one night a few weeks ago, but nothing happened ...

MILWAUKEE — Men wanting to know if it’s OK to iron jeans or hug their friends will have to wait for answers. Miller Brewing Co. has put its popular “Man Laws’’ ads on hold while it goes back to ...

Miller Lite is tapping into a whole keg of nostalgia in a new campaign reintroducing an early brand message, while fully leaning into the throwback by channeling a bygone era. When Miller introduced ...

The free-spirited light beer brand became Gallo's first beer investment. Bob Uecker, who parlayed an undistinguished baseball career into an unforgettable run as broadcaster, actor and commercial ...

Miller Lite is celebrating its 50th anniversary by offering 50,000 free beers at bars across the United States. The beer brand will offer free drinks at 450 bars nationwide during International Beer ...

Summer is, mercifully, just around the corner. That means we’ll soon be sitting in the backyard with a burger in one hand and a beer in the other. But this year you won’t even need to attend a ...

Miller Lite is changing its approach to women. First, by acknowledging that women were among the first beer brewers in history — a fact many companies ignored. And second, by making amends for using ...

In 1975, Miller Brewing Company distributed its Lite beer nationwide for the first time, marking a watershed moment in United States beer history. To celebrate 50 years of fewer calories, Miller Lite ...

Miller Lite, which was launched nationally in January 1975, celebrates its 50th birthday this year. The beer helped put Miller Brewing Co. on the national map and elevated Milwaukee's status as Brew ...