Mountain Dew: Bad Cheetah PepsiCo and BBDO ran two Mountain Dew commercials in Super Bowl XXXIV, a relatively un-cola big game in terms of soda advertising (with apologies to the Un-Cola, 7Up, which ...

Mountain Dew is celebrating its refreshed logo officially hitting store shelves this week with marketing activations that include a new commercial, collaboration with Dickies and a sweepstakes around ...

If by some chance you've tattooed a version of the Mountain Dew logo on your body, listen up. Mountain Dew, part of the PepsiCo company, announced this week that those with such body ink can have a ...

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.