SB Nation on MSN

The NBA on NBC is back and has us feeling nostalgic

For many people, myself included, the NBA on NBC represents the first era of NBA basketball they were alive for. To be clear, ...

NBA returns to NBC, leaning into nostalgia, familiar voices and Michael Jordan: Review

Maybe it was the nostalgia kicking in, but Tuesday felt bigger than usual for the NBA as it returned to NBC for the first ...

NBC's Coverage of NBA Openers Drew Biggest Audience Since LeBron James Joined Heat

The last NBA tip-off doubleheader with a larger average audience came in Oct. 2010, helped by the Heat's 88–80 loss to the ...

NBA’s television coverage changes dramatically now. Everything you need to know.

Among seismic sports television changes during the past 50 years, the NBA’s new media rights deal, one that officially begins this week, isn’t quite as earth-shaking as CBS ...