Fast Company

Net Promoter Scores are dead—here’s a better way to understand what your customers think

For years, marketers have relied on the Net Promoter Score (NPS) as the gold standard for measuring customer sentiment. But in recent years, as many brands have grown increasingly disconnected from ...
Forbes

The AI Net Promoter Score: Understanding Its Benefits And Challenges

The Net Promoter Score (NPS) has been a staple in customer feedback for years and is known for its simplicity and effectiveness. But as customer expectations evolve, it's clear that traditional NPS ...
Forbes

Tackle The Challenge Of Measuring Inclusion By Using The NPS

Since its creation and publication in 2003, the Net Promoter Score (NPS) has become the standard measurement and indicator of sentiment. Although it was originally created to gauge customer loyalty ...
Entrepreneur

This Popular Way of Measuring Product Success Isn’t Telling You the Whole Story — Here’s What to Track Instead

While Net Promoter Score (NPS) has become the default way of measuring product success, it is deeply flawed. Instead of relying solely on NPS, product teams should prioritize usage, retention and ...