Investors are hoping that replacing John Donahoe as chief executive will lift its stock price and restore the brand’s cool ...

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Since then, Nike has faced some backlash by fans ...

On Monday, September 3, shoe and athletic apparel giant Nike named Kaepernick as the face of a new advertising campaign to mark the 30th anniversary of the company’s iconic “Just Do It” slogan.

Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements ...

W+K helped the Lionesses claim it for themselves with a newspaper cover wrap, a campaign that swapped Nike’s brand name for the word, and a stunt that saw flags and shirts bearing the word thrown onto ...

Nike's controversial ad campaign featuring Colin Kaepernick has sparked "record" engagement and is driving sales, chief executive Mark Parker told financial analysts. He made the remarks on a ...

Sha'Carri Richardson starring in Nike's latest AirMaxDn had taken social media by storm. This campaign came off as a little unusual for an athlete like Richardson as she is frequently seen in ...

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Nico Williams was the biggest story in the summer transfer window. Following an exemplary Euro 2024 campaign, the forward was ...

Nike debuted the next leg of its gritty “Winning Isn’t for Everyone” campaign with ads targeting runners, per details shared with Marketing Dive. The launch is timed to marathon season. “Winning isn’t ...

Nike debuted the next leg of its gritty “Winning isn’t for Everyone” campaign with ads targeting runners, per details shared with sister publication Marketing Dive. The launch is timed to ...