Nike announced a move to jumpstart sneakerheads around the globe. The outfitter is doubling down on their two biggest non-Jordan winners— the signature LeBron and Diamond Turf line will be a mash up.

The Nike LeBron 23 is the biggest exercise of storytelling in LeBron James' signature line. Each of the 23 colorways, with ...

Even before officially making his mark in the NBA, LeBron James was crowned "The Chosen One" as the cover athlete for Sports ...

As LeBron James is preparing for another of basketball season in Los Angeles, he likes a relaxing nights with the family at home between workouts. Nike released limited-edition LeBron James “Monopoly” ...

LeBron James is paying tribute to one of his most significant homes-away-from-home with the upcoming LeBron James x Nike Air ...

Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what one source familiar with the negotiations said is the largest single-athlete guarantee in company history. "We can ...

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Nike has released the latest addition to LeBron James’ signature shoe line with a distinctive crossover design. The LeBron XXI “Prime 93” Fire Red and Metallic Gold launches on Wednesday, July 17 at ...

As Los Angeles Lakers’ LeBron James enters another chapter of his legendary NBA career, the league’s all-time leading scorer also carries the longest standing signature sneaker line in sports today.

There is never a dull moment for LeBron James. However, this week has been especially eventful for the Los Angeles Lakers forward. James debuted an early sample of the Nike LeBron 23, which drove the ...

Who doesn’t love LeBron James? OK, some people hate, but who doesn’t love a deal? Some of the more classic LeBron sneakers have been the focus of some eye-popping deals. If I had to pick, the very ...