After four decades, Optimus Prime is finally getting an essential upgrade.

The fastest way to make a childhood icon feel ordinary might be giving it an AI personality ...

Blokees unveils Transformers: Prime Action Edition Optimus Prime, a 7.28-inch model kit inspired by the 2010 series. The ...

Mr. Potato Head, Optimus Prime and Mr. Monopoly are uniting - in the world of AI. AI audio startup ElevenLabs has partnered ...

Characters like Mr. Potato Head, Optimus Prime and Cobra Commander are among the initial list of Hasbro IP, with the company ...

Optimus Prime and Megatron just became robots in more than one sense. That's because Hasbro, the American toy and games giant ...

The Thirteen are coming to Hasbro as they unveiled their new Transformers figures collection with the Age of the Primes. This set is focused on the original Thirteen Primes, who were created by Primus ...

This is all apparently the brainchild of a new in-company studio called Sixth Wall—which we’re sure someone thought was a ...

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Okay, now that the mood is set (“You’ve got the poweeeeeeer, YEAH!”), here are the details that make this week feel like ...

Last year, Robosen collaborated with Hasbro to give Transformers fans something that they never knew they wanted, a self-transforming version of the Autobot leader, Optimus Prime. App-powered, it can ...