One of the most iconic marks ever created, Pepsi’s logo has been on a fascinating and tumultuous journey spanning more than a ...

Pepsi is about to turn 125 and the soda company is celebrating in a big way. Tuesday, the soda maker unveiled an entirely new brand, one that will see changes to its iconic globe and typography-based ...

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word "Pepsi," probably ...

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“At PepsiCo, we design our brands to tell a compelling and holistic story. Pepsi is a shining example of a brand that has consistently reinvented itself over 125 years to remain a part of pop culture ...

Few things are as ingrained in the American psyche more than the packaging of some iconic brands, particularly the look and feel of the country’s top cola brands. So, when a brand changes its logo, it ...

PURCHASE, N.Y. (WIVB) – It’s a new day for Pepsi. The world-famous soft drink brand has unveiled a new logo for the first time in 14 years. Featuring bolder print with the drink’s name at the center, ...