Will mobile phone advertising be intrusive or a boon for the consumer? That debate, which has been building, is about to boil over as wireless phone companies and advertisers run tests. In many ways, ...

Pssst, hey you! There's a cheap latte waiting at the coffee shop on the corner! CBS plans to announce on Wednesday that it is trying one of the first serious experiments with cell phone advertising ...

The Direct Marketing Association, a lovely group dedicated to forcing ads down your throat, have done a study that found that while a mere 7% of cellphone users are open to receiving ads on their ...