Fatima Zaidi is the Founder & CEO of Quill Inc., an award-winning production agency and CoHost, a podcast growth and analytics tool. As someone entrenched in the podcasting industry, I’ve seen how ...

Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

True crime podcasts are incredibly popular with listeners. But they’re a hard sell with advertisers. Roughly one quarter of the most-listened-to podcasts in the US are in the true crime genre – the ...

Podcasts are a channel that’s growing rapidly, with new shows launching every week (mine included!) and global listener figures set to exceed 600 million by next year. But although many B2B brands ...

Every week, over 100 million consumers tune in to their favorite podcasts. Some are casual listeners. Others avidly fill their queues with so many episodes and interviews that they’ll never work ...

Podcast ads may be better heard than seen, a new study suggests, even as the popularity of video podcasting skyrockets. Host-read podcast ads on YouTube are up to 25% less effective at driving ...

Acast – the independent podcast company – has announced a global partnership with Magnite, the independent sell-side advertising company. Through this partnership, Acast’s podcast inventory, ...

In a significant move to revolutionise podcast discovery, NumberEight, the trailblazing ID-less data platform, alongside Barometer, a leader in brand suitability and AI-powered, omnichannel, ...