Advertisers use two general categories of appeals: rational and emotional. Rational appeals provide factual information to make the case for buying a particular product. For example, a cereal brand ...

Heated Rivalry” has become a viral sensation, and many D.C. bars and entertainment venues are capitalizing by throwing watch parties and other events.

Country music is enjoying a huge resurgence this year—and it's also showing signs that it could become more inclusive. With both Beyoncé and Lana Del Rey having announced that they're releasing ...

The other day I was walking and saw a large crowd gathered outside a hotel in front of me. As I walked past the front doors, my head was on a swivel. “Why are people huddled here?” I thought to myself ...

The popularity of bikes with electric motors has soared recently, with U.S. sales topping $1.3 billion in 2022. But while e-bikes are being hailed as a more accessible mode of transportation, their ...

Over the past few weeks, we've been discussing programming language popularity here on ZDNET. Most recently, I aggregated data from nine different rankings to produce the ZDNET Index of Programming ...