When did we marketers start believing — really, truly believing — that we could predict the future? Let's ask the question in a data-based way: How strong is the proof of data-based, predictive ...

Machine learning models can drive business operations to great benefit. But, to get there, stakeholders must determine how model probabilities trigger actions. The number crunching can't determine it ...

Predictive analytics offers brands a powerful tool to boost customer retention and improve the customer experience. By leveraging data and predictive modeling, brands can gain granular insights into ...

Police departments, like everyone else, would like to be more effective while spending less. Given the tremendous attention to big data in recent years, and the value it has provided in fields ranging ...