"One of the biggest things, too, is the price point for it because everybody can use it; all skin types, all budgets," SkinbyKristin said of the Korean beauty trend.

Texture aside, Korean makeup puts an emphasis on lip care as well as finish, making pretty much every product a skin-care-makeup hybrid. “K-beauty lip formulas tend to blur the line between skin care ...

Not every K-beauty brand is benefiting from the category's viral success. In his own words, Good Light founder David Yi shares his story—and why, after five years, he's made the agonizing decision to ...