Primark tricks shoppers with fake premium label in ‘Shockingly Chic’ campaign

"at-above-post addthis_tool" data-url=" has launched an immersive social experiment designed to challenge perceptions of high ...

Shoppers race to Primark for the ‘most gorgeous’ spring jacket that’s only £20 and comes in softest colour

TRYING to find clothes for in between seasons can be a nightmare. One day the sun is splitting the skies, the next it’s snowing or pouring with rain – that is just the reality of ...

Primark's chilli red pleated top and midi skirt co-ord nails chic style in spring's boldest colour, from £16

Wear this to any occasion on your spring social calendar ...

Primark unveils first adaptive swimwear offering

Primark has expanded its accessible clothing range with the addition of swimwear, in partnership with adaptive fashion ...

High End or High Street? Primark surprises shoppers with 'designer' collection where pieces start at £12

And when well-dressed guests descended on a stylish pop-in in London earlier this month, they were astounded to find out that ...
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Primark's £12 caged sandals are the spring shoe trend worth trying right now

Caged sandals are one of the biggest shoe trends this spring, and Primark has a pair for just £12. Here's why they're worth ...
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Primark adds swimwear to its adaptive clothing offering

Primark expands its adaptive clothing line to include swimwear for men and women, developed with Victoria Jenkins.