No matter the size of your retail business, a catalog can help you increase sales. With high-quality images, word-processing software and a reliable color printer, there's no need for you to spend ...

A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print ...

Five years after discontinuing its "Big Book" catalog, J.C. Penney plans to return to a modified print catalog strategy, finding through analysis that online sales were partly driven by what the ...

Retailer Urban Outfitters is using traditional print catalogs to drive sales on its mobile sites and applications. Urban Outfitters has placed the mobile calls-to-action on the back of its catalog.

After more than five years away, and at a significantly smaller weight, J.C. Penney Co.'s print catalog is back. The company discontinued its often 1,000-page "Big Book" in 2009 and phased out several ...

Catalog marketing is a sales technique used by businesses to group many items together in a printed piece or an online store, hoping to sell at least one item to the recipient. Consumers buy directly ...