Which grocery store brands are people more likely buy and which brand-name products are worth the premium price? Experts explain. (Photo illustration: Carl Godfrey for Yahoo News; photo: Getty Images) ...

Creator commerce, automation and real-time data are transforming influencer marketing into a scalable performance channel.

Chances are, you’re already keeping a sharp eye out for sales and discounts on items that make for great holiday gift ideas. Perhaps you’ve heard family members or friends mention finding a great ...

When it comes to exploring the world of THC products, one cannot deny the vast array of brands available in the market. However, it can be quite a challenge to navigate through them all and find the ...

We are entering the era of agentic commerce, a multitrillion-dollar economy where consumers delegate their shopping to ...

To cull this list of best sustainable products, PureWow editors spent a year testing nearly 80 different brands and products that claimed to be “sustainable” in some way. Then, we researched their ...

Editor’s Note: For the launch of its new nipple shield product, Munchkin is activating a 360-marketing campaign across CTV, out-of-home, major retailers and social. Chief Marketer Network publication ...

If you buy from a link, we may earn a commission. Learn more Cleaning your home used to be an unpleasant and even dangerous affair. Strong chemical vapors that required plenty of ventilation and ...

Saint Louis University's product and brand management certificate is designed to provide students with an understanding of the processes and strategies for introducing new products and building ...