Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, they've trained like pros--with no league to chase. That changes today ...

Debuting in 2026 with founding teams in Atlanta, Dallas, Miami, and San Diego, the Pro Cheer League offers a platform for elite athletes aged 18+ to train, compete, and continue their cheer careers at ...

MEMPHIS, Tenn. (WMC) - The Memphis-based Varsity Spirit, a division of Varsity Brands, who is one of the renowned organizations in cheerleading and dance is launching the Pro Cheer League. It will be ...

Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

North Texas has long been the epicenter of the cheerleading world, home to some of the most iconic athletes in the sport with the Dallas Cowboys Cheerleaders and the cheerleading team at Navarro ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Vancouver’s cheerleading team, Blackout, has brought home B.C.’s very first trophy from the Cheerleading World Championships. We ...