Back in May, Google said it will be giving advertisers more visibility into the search partner network with channel reporting for Performance Max campaigns. Well, now some are seeing it live in their ...

Google has been criticized for more than a decade for not giving advertisers the data needed to make decisions on their own -- data that is often used to optimize campaigns and determine ad and ...

Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels. Google appears to be rolling out the Performance Max Channel ...