Sports footwear manufacturers should ditch the "shrink it and pink it" approach to women's running shoes, because it fails to ...

But more than just being waterproof sneakers, Vessi is also a local business success story. The company went running one of the city’s most successful Kickstarter campaigns in 2018 to opening its ...

The study urges sports brands to redesign women's running shoes, ending the traditional 'shrink it and pink it' approach.

Sports footwear manufacturers need to ditch the ‘shrink it and pink it’ approach to women’s running shoes, because this is failing to differentiate their distinct anatomical and biomechanical needs ...