Salesforce has announced two new ABM innovations within Salesforce Digital 360, which will help companies identify accounts with buying signals and optimise their ABM campaigns. The first innovation, ...

What's the most important thing you need to have a successful Account-Based Marketing (ABM) strategy? Well, you need to identify the right buyers, of course. As Mrs Beaton used to advise in her ...

In its largest acquisition to date at approximately $27.7 billion, Salesforce has announced that it intends to acquire Slack in a move to add collaboration to its portfolio. Slack is a best-of-breed, ...