Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

Opinions expressed by Entrepreneur contributors are their own. In their book Write Your Business Plan, the staff of Entrepreneur Media, Inc. offer an in-depth understanding of what’s essential to any ...

Picture this: You're at the airport, walking down the jetway as you board your plane. As you walk onto the plane, the pilot greets you: "Hey, welcome on board! I'm really glad you're here. I don't ...

A marketing sampling plan maps out how your company intends on gathering data to fulfill its short- and long-term marketing objectives. Methods for collecting market data include polling, surveys and ...