Micro-segmentation is regarded as one of the most effective methods to reduce attack surfaces, and a lack of it has often been cited as a contributing factor in some of the largest data breaches.

Disruption is prompting marketers to revisit segmentation strategies and take a fresh look at how to effectively engage with specific clusters of customers. I recently asked Stefan Lysak, principal, ...

Schemes are increasingly turning to segmentation as they explore strategies for communication and investment across different sections of their membership, but legal experts warned of the importance ...

To learn more about our editorial approach, explore The Direct Message methodology. Every marketer has sat through the presentation. The consultant clicks to the next slide, revealing a detailed ...