It’s the shade no one chose in 2024, so why is Sherwin-Williams putting it in the spotlight as "The Loneliest Color" this ...

Not every paint color is a winner—at least, not at first. Some, like Radiant Lilac from Sherwin-Williams, haven't gotten much ...

Former UConn women's basketball player and WNBA rookie Paige Bueckers has launched a signature paint color with ...

Dallas Wings Rookie Paige Bueckers debuts Radiant Lilac SW 0074 as The Loneliest Color™ in a custom ensemble designed and ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." It takes a lot to make a paint ...

According to Sherwin-Williams, this purple paint color is the least-tinted hue of 2024—meaning it had the fewest gallons sold ...

The color is fascinating for many reasons: it's Sherwin-Williams least tinted shade ... championing the potential of what was once the least popular color in order to celebrate the magic of ...

Partnering with Sherwin-Williams, the global leader in paint, the company announced the second edition of its campaign highlighting its least popular color –The Loneliest Color 2025 ...

For her first-ever pro game in her hometown of Minneapolis, the No. 1 draft pick and the fashion icon teamed up with ...

Not every paint color is a winner—at least, not at first. Some, like Radiant Lilac from Sherwin-Williams, haven't gotten much love at all—in fact, it's the brand's least-tinted color.