Short-form, user-generated video content surges as a key marketing strategy, demanding strategic investment and planning for businesses. Short videos win: Viewers prefer and engage more with videos ...

The way we consume content has changed drastically, which means the way we interact with businesses has evolved as well. Today, consumers want to know businesses, see behind the scenes and get a sense ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The power of short-form video content cannot be ignored. Platforms like TikTok, Instagram ...

The shortlist for the 2020 Effective Mobile Marketing Awards was announced on 25th September 2020, with VDX.tv, Greenpeace and Opticomm Media included as finalists in two categories. The collaborative ...

One of the biggest challenges facing marketers today is determining the right mix of performance marketing and brand building to drive more revenue in an increasingly fragmented industry. Here are ...