Collective nouns can be taken as singular or plural, according to whether the word is seen as a unit or as individual items. For example: Thefamilyis proud ofitslineage. Family is seen as a whole unit ...

Google’s John Mueller was asked about why Google ranks different pages for singular and plural versions of keywords. John gave details on why Google’s algorithm treated plural keywords differently ...

Google’s John Mueller discussed why Google showed different results for the singular and plural versions of the same keyword phrase. Many SEOs recommend adding synonyms to content, including the ...