01/15/2019 — Bra shopping is one of our least favorite tasks: They’re expensive, it’s hard to figure out what size you need, and you often end up with one bra that works pretty well and a bunch of ...

"SOMAINNOFIT" involves a proprietary app that connects via Bluetooth to the SOMAINNOFIT bra. As with Like A Glove's fit leggings, the app-plus-bra tech captures and records key body measurements, then ...

As many as 80% of women are wearing the wrong size bra, but the Soma Innofit smart bra (one of our Top Picks for CES 2019) can change that. It’s a wearable, Bluetooth-enabled device that finds the ...

Chico's FAS on Wednesday announced its Soma intimates brand is partnering with retail concept b8ta, according to a company press release. The "SOMAINNOFIT " bra, which uses technology to help ...

FORT MYERS, Fla., July 17, 2019 /PRNewswire/ -- Chico's FAS' (NYSE: CHS) intimate apparel brand, Soma, today announced its partnership with retail concept, b8ta and an expanded partnership with QVC ...

If you’ve gone into a fitting room with a professional fitter, then you know it takes a few types of measurements to get your correct bra size for both the band and the cup. The Somainnofit is a ...

Intimates brand creates new solutions with 360 degrees of front, back and side-smoothing comfort for a look designed to disappear FORT MYERS, Fla., Feb. 25, 2020 /PRNewswire/ -- On February 26, ...

What: Soma has released new additions within its signature Enbliss bra line, just in time for spring. The collection features a vast selection of bra silhouettes with a streamlined fit and minimal ...

A bad bra can wreck your day. There's nothing worse than splurging on a $70 bra only to have it fit poorly or poke you in the side with an uncomfortable underwire. Thankfully, Black Friday is right ...