Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

SANTA CLARA, Calif. (AP) — San Francisco 49ers star defensive end Nick Bosa has been fined by the NFL for wearing a hat with ...

According to an X account called Front Office Sports, FOX has reportedly sold out of their Super Bowl ads, hitting record prices for the 59th edition of the game. Fox says it has sold out of its ...

Sports score tickers enhance videos, display, and ads running across connected television (CTV) to keep the attention of viewers, but one ad company began using it for political ads to keep ...

By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 hours 35 min ago By Jack Neff - 2 hours 35 min ago By Jon Springer - 2 hours 35 min ago By Ad Age ...

It’s increasingly hard to look away from political advertising during sports games. Swing state or not, the airwaves are saturated, from both sides, in political ads. They also are getting worse.

By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 hours 35 min ago By Jack Neff - 2 hours 35 min ago By Jon Springer - 2 hours 35 min ago By Ad Age ...

Over 20 brands in the agency’s portfolio leveraged its dedicated marketplace to prioritize and monetize women’s sports ...

More than 20 client brands have expanded their spending in women's sports vis a vis the new marketplace, including Adidas, ...

Moms for Liberty premiered a new criticizing incidents of boys competing against girls in athletic competitions ...

NEW YORK (AP) — Freddie Freeman and Mookie Betts have a place in the Hall of Fame after the Los Angeles Dodgers' World Series ...

The ads are tailored to each of the three cities and each leans heavily into its respective city’s culture, including references to local sports teams. All seek to portray Trump as an outsider ...