Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events.

Sprite has reemerged as the NBA’s official global soft drink sponsor after an 11-year hiatus, in a multi-year deal that re-connects the league with a brand synonymous with pro basketball culture in ...

Partnerships with other PepsiCo brands, including Gatorade and Ruffles, remain in place.

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

Coca-Cola Company (KO) announced on Tuesday a new multiyear global marketing partnership with the NBA that restores Sprite as the league's Official Global Soft Drink Partner and exclusive soft drink ...

Sprite is giving consumers a reason to check the can—especially if they're loyal basketball fans. After bringing back its beloved winter flavors for the season (Winter Spiced Cranberry and Vanilla ...