Starbucks CEO Brian Niccol was promised the ability to work remotely when brought in from Chipotle. Company employees won't ...

Starbucks CEO Brian Niccol said the coffee giant will require many of its employees to work out of office for a minimum four ...

Starbucks CEO Brian Niccol, lauded for past successes with Taco Bell and Chipotle, is under scrutiny as he attempts to revitalize Starbucks. Despite an initial surge in shares when he was appointed, ...

Starbucks' CEO looks to snap sales slump with prices and protein. The coffee giant doesn’t plan to raise prices at least until fall as it works to lure back once-loyal customers.

Starbucks recently announced some changes to the business, switching up its strategy in some core areas, including perks and discounts.. After two consecutive quarters of disappointing sales, the ...

LAS VEGAS — Starbucks CEO Brian Niccol tells Axios that one of the company's biggest missteps was pulling back on in-store seating — and now he's making it a top priority to fix it. Why it ...

In his first week on the job, 50-year-old star CEO Brian Niccol pledged to restore Starbucks to its former glory when the ubiquitous coffee haunt served as a second living room for many of its ...

Former CEO Howard Schultz, who has a history of criticizing those who succeeded him. He physically embraced Niccol on stage in Las Vegas. “I have never, in my entire life at Starbucks, been more ...

Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the company is on the comeback trail.“I’m genuinely excited about the ...

However, Starbucks has been struggling lately, and CEO Brian Niccol is responsible for fixing it. The company is coming off four consecutive quarters with declining sales, and its Q2 fiscal 2025 ...

Former CEO Howard Schultz, who has a history of criticizing those who succeeded him. He physically embraced Niccol on stage in Las Vegas. “I have never, in my entire life at Starbucks, been more ...