Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Bottom Line: Investors appreciate hearing about a new CEO’s strategic vision, and they respond by bidding up the stock price. Traditionally, CEO strategy presentations are derided as little more than ...

Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...

Persuasion is hard. There are the people who oppose you, the people who like you, and the people in the middle who are undecided. Casey Stengel, who managed all four major league baseball teams in New ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

Intuit became a multi-billion-dollar company by discovering that the best experiments, not the best Powerpoints, should drive innovation. In 1983, Scott Cook and Tom Proulx set out to build a new ...