Autonomous Sensory Meridian Response – a tingling, pleasurable response to subtle, repetitive sights and sounds – has been something of an internet phenomenon for nearly a decade. It went mainstream ...

You may have never heard of ASMR before, but you may have experienced it. It’s the tingling sensation on the back of your scalp or on your neck when you hear certain subtle sounds: Like a whisper, or ...

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Nobody watches the Super Bowl for relaxation. But that’s what William Halligan got. It was February 3, and Halligan, a 72-year-old dentist, was watching the game with his wife, nieces, and nephews at ...

“Let’s all experience ... something ... together,” Zoe Kravitz whispers at the start of Michelob Ultra’s 2019 Super Bowl ad. Kravitz is alone on an island ...