A sauna in Swedish Lapland for better sleep quality, or cold plunges in the archipelago for improved circulation? Two out of three respondents in a new international survey would be open to spending ...

A historic red wooden church considered one of Sweden's most beautiful buildings is pictured as tourists walk towards it. — AFP Sweden has launched a new tourism campaign that presents the country as ...

Doctor’s Orders: Pack your bags, UK GPs can now prescribe a dose of Sweden. Sweden is raising awareness of doctor-recommended nature, social and cultural activities as complementary or alternative ...

Though Sweden has a reputation as being ecologically-minded and nature-friendly, the nation has also become a ‘trophy hunter’s paradise’ that routinely flouts the European Union’s Habitats Directive, ...

A cheeky new ad campaign claims that visiting the Nordic nation and embracing Swedish culture can improve your wellbeing – and it's turning to medical experts to make its case. A video for Sweden's ...

Off the coast of Göteborg, on the west coast of Sweden, several archipelagos unfold their mosaic of islands made of granite cliffs and quiet coves, dotted with fishing villages whose colourful houses ...

According to a recent Swedish campaign, foraging supports mental restoration, while bilberries and lingonberries are excellent sources of antioxidants. (Credit: ALEXANDER HALL/IMAGEBANK.SWEDEN.SE) ...

Sweden offers the opportunity to do just that, and the destination can now be prescribed by a GP as a complementary or alternative approach to conventional treatment. A research-backed destination ...