Steve Jobs may finally have a worthy heir: Taylor Swift. Before you scoff at the notion that a 33-year-old pop star could be compared to a business legend like Jobs, try attending one of her concerts.

Taylor Swift is one of the most recognizable and successful pop stars on the planet. Her global popularity doesn’t just come with legions of fans; there are also haters and even others in the industry ...

Forbes contributors publish independent expert analyses and insights. Edward Segal covers crisis-related news, topics, and issues. Taylor Swift performs on stage during The Eras Tour" at Johan Cruijff ...

Add Yahoo as a preferred source to see more of our stories on Google. We all have a lot to learn from Taylor Swift. So it's not surprising that Taylor Swift can also be found in classrooms across the ...

Taylor Swift has once again proven why she’s not just a global pop icon but also one of the most effective brand strategists of her generation. With the release of her new album, The Life of a Show ...

Trump’s team used “The Fate of Ophelia” in a promotional TikTok video. Why has she stayed silent? Why is Taylor Swift staying silent about the use of her song “The Fate of Ophelia” in a TikTok video ...

Taylor Swift's influence on our culture seems to know no bounds, but that didn't always come easy for the songstress. “Part of growing up and moving into new chapters of your life is about catch and ...

Before diving into this column, I’d like to briefly introduce myself. I’m a marketing professor at Indiana University Indianapolis’ Kelley School of Business, and over the past two decades in academia ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." “It’s the most important passion project I’ve ever worked on,” says analyst and consultant Crystal ...