Swim briefs are being embraced by trendy brands, publications and celebrities. Will they show up at a beach near you? By Max Berlinger This season, after years of fielding requests for a particular ...

A bathing suit that makes you feel confident, comfortable and carefree enough for an impromptu dip in the pool is key to an excellent summer. There’s no shortage of options out there — that’s why we ...

For those who move through the world with an unbridled lust for adventure and insatiable appetite for life's decadent detours, summer is not a fleeting reverie to be squandered poolside. No, the ...

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Nowadays, everyone — meaning every store — has a website, one where you can shop pretty much everything they sell in person if they even have a brick-and-mortar. Right now, 23 percent of all purchases ...

After decades of banishment from mainstream wardrobes, one of fashion’s most divisive garments — the men’s swimming brief — is making a tentative return across the globe. Some would argue the garment ...

Boys on the beach will be wearing eye-popping prints-aplenty with their dude’s swim duds...including Op-Art, geometric-abstracts and photo-kitsch. That’s what we saw at SwimShow, the largest swimwear ...