DALLAS -- With Tex Schramm calling the shots, the Dallas Cowboys went from expansion team to Super Bowl team to "America's Team." And, all the while, Schramm was doing just as much to turn the NFL ...

DALLAS -- Tex Schramm, 83, the showboating innovator who helped build the Dallas Cowboys into "America's Team" and was instrumental in the growth and popularity of the National Football League, died ...

DALLAS -- Had Tex Schramm only built the Dallas Cowboys into "America's Team," his contribution to pro football would've been immense. Yet it was only part of his impact on the NFL. From using ...

DALLAS (AP) -- Tex Schramm, who turned the Dallas Cowboys into "America's Team" and helped turn the NFL into a billion-dollar industry, died Tuesday. He was 83. The former Cowboys president and ...

DALLAS -- Tex Schramm, the innovative showman who helped build the Dallas Cowboys into "America's Team" and was instrumental in the NFL's evolution and popularity, died Tuesday. He was 83. Schramm's ...

Longtime Cowboys president and general manager Tex Schramm died today in Dallas. He was 83. Schramm's son-in-law, Greg Corte, says Schramm died at his home. The flamboyant innovator not only helped ...

IRVING -- Ever since the Dallas Cowboys dumped him, Tex Schramm has gone to games at Texas Stadium and imagined seeing his name added to the franchise's Ring of Honor. "I never gave up hope," the ...