New Appliance Innovations Tested by Tide Help Drive Eco-Behavior Change in the Laundry Room, Decreasing Energy Consumption by Up to 90% and Saving People Money CINCINNATI--(BUSINESS WIRE)--Tide®, ...

Electrolux, GE Appliances, and Samsung have partnered with Tide to ensure that their washing machines are Tide Cold Certified. This certification means that these machines include a cold wash feature ...

Detergent and cleaning brand Tide is urging Americans to do their laundry in cold water; to save the planet, and maybe save some money. As part of their effort to lower the carbon footprint of doing ...

CINCINNATI--(BUSINESS WIRE)--Tide and World Wildlife Fund (WWF) have joined forces to advance the science of eco-behavior change via a new research project – undertaken as part of an ongoing ...

Procter & Gamble detergent brand Tide has upped its campaign to get users to start washing their clothes in cold water, with new commercials that feature Ice-T and Stone Cold Steve Austin as “Cold ...