Tide already dominates detergent. Why is P&G pushing a new version?

Researchers and developers believed they could improve the company’s crown jewel—and sell consumers on a laundry ‘tile.’ ...

Tide owns 40% of the detergent market — so why is P&G reinventing it with something industry experts say nobody needs?

P&G already dominates the $25 billion laundry market. Rather than wait for a rival to disrupt it, the company reimagined its ...
C&EN

Development of Tide Synthetic Detergent

Dedicated October 25, 2006, at Procter & Gamble headquarters in Cincinnati, Ohio. The description of synthetic detergents as the first big change in soap making in two millennia was hardly an ...
WCPO Cincinnati

Tide detergent box gets smaller, but is it really shrinkflation?

We've been hearing more and more reports the past year about shrinkflation, where you pay more but get less of a product. But after one viewer contacted us about a possible case of shrinkflation, we ...
WCPO Cincinnati

Is P&G's Tide detergent still worth the high cost?

For years, Tide detergent -- made by Cincinnati's Procter & Gamble -- has topped most side-by-side comparison tests. But some newcomers are giving it a run for the money, according to new 2020 test by ...
ABC 7 Chicago

Tide Pods: How a product became so appealing that it inadvertently turned into a public health risk

In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.