TikTok edit culture is redefining how fans watch sports — and how leagues build hype

TikTok’s edit culture is changing how fans watch sports, fueling hype, reshaping highlights and helping leagues connect with ...

How a musician's experiment turned into TikTok's ‘group 7' craze

The latest "group 7" trend on Tik Tok has a mysterious enough sounding tagline, but it began an "experiment to get her music heard.

TikTok's Obsessed With "Type A" and "Type B" Personality Types—Here's Why

POV: You're scrolling through TikTok and feeling inundated with vivid demonstrations of "Type A" or "Type B" personalities.