Sondra A. Healy was a little girl when she watched how her father, Ben Hirsch, would make and sell what would become an iconic wax product for car owners worldwide. Hirsch made batches of the liquid ...

"You Are How You Car." That's the tagline for the new Turtle Wax spots. The product, which debuted in 1944, carries a simple premise: how you treat your car reflects how you present yourself. In short ...

Made In: U.S.A. Claims – “Clear wax formulated with completely new technology that blends silicone and hydrocarbon polymers to provide extraordinary shine and durability.” For Use On – Painted ...

Willowbrook-based Turtle Wax Car Wash is down to three locations after the recent closing of the company’s site in Countryside. The 24-year-old company once had car washes scattered across the Chicago ...

Waxing makes a beautiful car look even better. That gorgeous, glossy appearance will turn heads wherever you go, and the wax can protect your car's paint from UV rays, bird droppings, minor scratches ...

Younger car owners are more likely to see their vehicle as utilitarian, and they’re trickier for product makers to market to. By Roy Furchgott Millennials don’t love their cars the way their elders ...