If you didn’t know by now, comedian Shane Gillis is a huge Notre Dame football fan, and has constantly putting out Irish-themed content. On Thursday, Under Armour, Notre Dame’s athletic supplier, ...

The South Carolina Gamecocks are switching from Under Armour to Nike beginning in 2026. The deal comes as a 10-year agreement with Under Armour is coming to a close this year. South Carolina has been ...

FARGO – The idea of North Dakota State wearing a brand new uniform on the football field was born shortly after the Bison’s win over Montana State in Frisco earlier this year. “As soon as the clock ...

With a solid strategy to “premiumize” the Under Armour ( NYSE: UA) ( NYSE: UAA) brand and successful execution of its innovation plan, UBS analyst Jay Sole believes the sportswear company is “poised ...

What is the one thing elite athletes and coaches have in common? Kevin Plank, founder of sportswear brand Under Armour, should know; he has met with enough of them in the past three decades. Plank has ...